“Swish! The blow descended on the crouching form of Uncle Tom.”

Or Sir Walter Scott:

“Sadly Rowena turned from her lover’s side and looked out over the courtyard of the castle. Beneath her she saw the cobble-stones all scratched and marred with gray bruises from the horses’ hoofs, a faded purple ribbon dropped from the mandolin of a minstrel, three slightly imperfect wassails and a trencher with a nick on the rim, all that had not been used of the wild boar at last night’s feast, a peach-stone like a wrinkled almond nestling in a sardine tin. Slowly she faced her knight:

“‘Prithee,’ she said.”

And I am not at all sure that “Uncle Tom’s Cabin” and “Ivanhoe” wouldn’t have made better reading if they had lapsed into the photographic at times. Mr. Lewis may overdo it, but I expect to re-read “Main Street” some day, and that is more encouragement than I can hold out to Mrs. Stowe or Sir Walter Scott.

LVI—”EFFECTIVE HOUSE ORGANS”

To the hurrying commuter as he waits for his two cents change at the news stand it looks as if all the periodicals in the United States were on display there, none of which he ever has quite time enough to buy. It seems incredible that there should be presses enough in the country to print all the matter that he sees hanging from wires, piled on the counter and dangling from clips over the edge, to say nothing of his conceiving of there being other periodicals in circulation which he never even hears about. But any one knowing the commuter well enough to call him “dearie” might tell him in slightly worn vernacular that he doesn’t know the half of it.

One cannot get a true idea of the amount of sideline printing that is done in this country without reading “Effective House Organs,” written by Robert E. Ramsay. The mass effect of this book is appalling. Page after page of clear-cut illustrations show reproductions of hundreds and hundreds of house-organ covers and give the reader a hopeless sensation of going down for the third time. Such names as “Gas Logic,” “Crane-ing,” “Hidden’s Hints,” “The Y. and E. Idea,” “Vim,” “Tick Talk” and “The Smileage” show that Yankee ingenuity has invaded the publishing field, which means that the literature of business is on its way to becoming the literature of the land.